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A/BBY

Picture of Norman Wenk By  Norman Wenk  ·  2 minute read
 
abbyPreviewPicture
 

A/BBY

Feature flags for developers

⎯

 

Year
2021-today
 

Industry

Software/developer tools

 
Service performance
full service
 
Project type
Own product

 

Basic idea

Abby is a feature flagging and A/B testing tool, developed by developers for developers. The USP is a clean integration of A/B tests and feature flags into the CI/CD processes. This allows new features to be brought to market better and faster.

 

quote

The existing solutions for A/B testing & feature flagging were

too complicated for me and the integrations were not developer-friendly.

Abby is supposed to be exactly that:

A tool that developers and marketers love

- Tim, founder of Abby, 2023

Tim-Raderschad_Abby

 

THE WHOLE STORY

 

Our colleagues Tim and Edris developed an AB testing tool for themselves during dynaWeek (our annual hackathon). This is because all existing AB testing tools were previously only aimed at online marketers and not software developers. And as software developers, Tim and Edris wanted something that integrates cleanly into existing software - with good IDE support and high reliability.

Over the months, we pivoted Abby so that it now focuses on feature flagging. We now use it in many projects and can therefore bring new features to market better and faster. It is open source and is available to everyone free of charge on GitHub. We host it ourselves at https://www.tryabby.com.

 

abbyWhiteBoard
Abby

 

CHALLENGES

As a service provider, it is always a challenge to develop your own products alongside the project business. It worked out well for Abby because we opted for open source. We also brought some new people on board who really stepped on the gas. This allowed them to get to know our work culture and also familiarize themselves with different tech stacks. Win-win!

 

THREE APPLICATIONS

The product consists of a landing page for marketing purposes, an admin dashboard for users and a dev tool for developers. We use Abby to improve Abby itself. Now even with AI-generated A/B tests.
 

 

Applications

Website Dev ToolsDashboard
 

Disocver our A/BBY Applications

 

DEVELOPING IS NOT JUST CODING

We use a mono repo to combine various technologies and workflows. On this basis, dedicated SDKs are gradually being introduced to extend A/B testing and feature flags to various stacks. Thanks to open source, we can do this wonderfully on the side. We develop major new features separately in a planned lean cycle.
 

Technologies

Next.js SvelteGithubAngularTurbo repoPhytonNode.jsAWSVercel

 

Activities

Market analysis Lean CycleUX-designUI-designUsability TestingDevOpsCoding

 

RESUME

Lean sounds cool and everyone wants to do it. But let's be honest: it rarely happens in practice. Why is that? In the end, it's not difficult, but mainly a question of discipline. At Abby, we have continuously gathered feedback from customers and incorporated it into the development process. We now have a relevant product on the market.

 

 

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